VIP Experiences

Enhance your enjoyment of the 2024 Farmers Insurance Open

Make the most of this year’s tournament with these unique experiences: whether it’s the once-in-a-lifetime chance to follow a foursome inside the ropes for a round as an Honorary Observer, or playing a round at Torrey Pines alongside a PGA TOUR Pro in the Pro-Am, or watching all the action from one of our hospitality venues, you can make your visit to Torrey a VIP experience to remember.

Canyon Club
Canyon Club
Shared VIP Hospitality

Available Fall 2023
For information on group pricing (20+ tickets), contact Jack Lonneman

  • Located overlooking the South Course 17th and 8th greens
  • All-inclusive food and full bar
  • Covered open-air seating (first come, first served)
  • Televisions showing live coverage and scoring
  • Upgraded restrooms
ULTRA Zone Shared Hospitality

Available Fall 2023
For information on group pricing (20+ tickets), contact Jack Lonneman

  • All-inclusive beer, seltzer and non-alcoholic beverages
  • Access to ULTRA Zone covered and outdoor tables and seating
  • Access to dedicated ULTRA Zone food and beverage concessions
  • Televisions showing live coverage and scoring
  • Upgraded restrooms
  • Must be 21 or older with ID
FIO Pro-Am


Contact Danny Waite for more information

An iconic experience awaits at the 2024 Farmers Insurance Open Pro-Am, on Tuesday, January 23, 2024. Enjoy a once-in-a-lifetime experience playing 18 holes with a world-class, PGA TOUR golfer at picturesque Torrey Pines Golf Course in tournament conditions.

  • 4 Amateur playing positions (9 and 9 Pro format)
    • Play with one TOUR pro for the first 9 holes and a different TOUR pro for the second 9 holes
  • Virtual Draw on Monday evening
  • Valet parking
  • Opportunity to bring a caddie or guest to join you inside the ropes
  • Pre-round breakfast
  • On-course food station
  • Custom photo plaque
  • Post-play reception
  • Premium gifting


Inside the Ropes

To secure your spot as an Honorary Observer, contact Danny Waite

The Honorary Observer Experience provides an unmatched opportunity to get up close and personal in the action just like a pro.  As an Honorary Observer at the Farmers Insurance Open, you will walk inside the ropes with a PGA TOUR group and experience the tournament from a player’s perspective. No other sport allows fans to be on the field of play during competition this closely!

You and your guest will be introduced on the first tee and announced to the gallery before walking from tee to green over 18 holes. Listen in as the pros make crucial club selections with their caddies, read the breaks of the green, and celebrate every perfect shot from inside the ropes.

  • 2 Honorary Observers to walk inside the ropes with a predetermined PGA TOUR group
  • Inside the Ropes credentials for 18 holes
  • Parking Pass
  • Select preferred day and tee time while inventory remains
FIO HO grid-O

Group Hospitality

Group and hospitality ticket packages for the 2024 tournament will be available in fall 2023. Due to continued demand for these limited-capacity, upgraded offerings, inventory is expected to once again sell out for 2024. Secure your VIP hospitality experience by contacting our sales team.