VIP Experiences
Enhance your enjoyment of the 2026 Farmers Insurance Open
Make the most of the tournament with these unique experiences: whether it’s the once-in-a-lifetime chance to follow a foursome inside the ropes for a round as an Honorary Observer, or playing a round at Torrey Pines alongside a PGA TOUR Pro in the Pro-Am, or watching all the action from one of our hospitality venues, you can make your visit to Torrey a VIP experience to remember.
Exclusive VIP Experiences
Pro-Am
Contact Danny Waite for more information
An iconic experience awaits at the 2026 Farmers Insurance Open Pro-Am, on Wednesday, January 28, 2026. Enjoy a once-in-a-lifetime experience playing 18 holes with a world-class, PGA TOUR golfer at picturesque Torrey Pines Golf Course in tournament conditions.
- 3 Amateur playing positions (9 and 9 Pro format)
- Play with one TOUR pro for the first 9 holes and a different TOUR pro for the second 9 holes
- Virtual Draw on Tuesday evening
- Valet parking
- Opportunity to bring a caddie or guest to join you inside the ropes
- Pre-round breakfast
- On-course food station
- Post-play reception
- Premium gifting
Investment
$36,000
Inside the Ropes
To secure your spot as an Honorary Observer, contact Danny Waite
The Honorary Observer Experience provides an unmatched opportunity to get up close and personal in the action just like a pro. As an Honorary Observer at the Farmers Insurance Open, you will walk inside the ropes with a PGA TOUR group and experience the tournament from a player’s perspective. No other sport allows fans to be on the field of play during competition this closely!
You and your guest will be introduced on the first tee and announced to the gallery before walking from tee to green over 18 holes. Listen in as the pros make crucial club selections with their caddies, read the breaks of the green, and celebrate every perfect shot from inside the ropes.
- 2 Honorary Observers to walk inside the ropes with a predetermined PGA TOUR group
- Inside the Ropes credentials for 18 holes
- Parking Pass
- Select preferred day and tee time while inventory remains
Individual VIP Experiences
The tournament offers two exclusive venues on course, the Canyon Club and the ULTRA Zone presented by Michelob ULTRA, designed for individuals or smaller groups to enjoy an elevated experience at Torrey.
On Sale Fall 2025
- Located overlooking the South Course 17th green
- 4 weekly passes
- All-inclusive food and full bar (view sample menu)
- In-seat beverage service
- Covered open-air seating (reserved seat)
- Televisions showing live coverage and scoring
- Upgraded restrooms
- 1 valet parking pass
Individual Tickets On Sale Fall 2025
Group tickets (8+) on sale now, contact Jack Lonneman
- Located overlooking the South Course 17th and 8th greens
- All-inclusive food and full bar (view sample menu)
- Covered open-air seating (first come, first served)
- Televisions showing live coverage and scoring
- Upgraded restrooms
Individual Tickets On Sale Fall 2025
Group tickets (15+) on sale now, contact Jack Lonneman
- Located on South Course 9th tee
- All-inclusive beer, seltzer and non-alcoholic beverages
- Access to ULTRA Zone covered and outdoor tables and seating
- Access to dedicated ULTRA Zone food and beverage concessions
- Televisions showing live coverage and scoring
- Upgraded restrooms
Group Hospitality
The tournament offers quite possibly the most picturesque setting in San Diego to entertain your clients, business prospects, and valued guests. Hospitality options include private, semi-private, and shared venues, each with all-inclusive artisan food and full-service bar to complete the experience.
