February 05 - 08, 2015 | Torrey Pines | San Diego, CA
Be Ready Sponsored by: ServPro

About the Century Club

Vision

To be America’s premier golf event and San Diego’s greatest ambassador and benefactor.


Mission

The Century Club hosts a world-class PGA TOUR event to maximize support for the San Diego community and local youth programs.


Core Values

Service

A spirit of selflessness and kindness is at the heart of our efforts; we never forget that our Club’s success is ultimately defined by how generously it can give back to the community.

Passion

We are passionate and driven in pursuing our vision and mission, valuing actions and engagement above words, and committed follow-through above good intentions.

Trustworthiness

Honesty and integrity guide all decisions and we always do what we say, upholding our reputation as honorable, dependable community leaders.

Collaboration

We believe in teamwork and the power of integrating and aligning with various partners and stakeholders to achieve Club objectives.

Stewardship

We embrace the concept of stewardship, understanding that our duty is to nurture the Club for future members, responsibly deploy the resources entrusted to us, and foster the reputations of those with whom we are associated.


Community Impact

The Farmers Insurance Open has a major positive impact on the San Diego community with our annual PGA TOUR championship:

  • $24.66 million in Economic Impact
  • $261,825 in sales tax revenue
  • $341,864 TOT contribution
  • 28,325 room nights
  • 72 hours of TV coverage
  • 41 million viewers of TV broadcast
  • $4 million in Torrey Pines mentions during TV broadcast
  • Nearly $2.5 million generated for San Diego charities

Brief History

The Century Club was founded in July, 1961, when tournament officials of the then San Diego Open decided they must have a broader base of support than the single corporate sponsorship previously provided by the San Diego County Chevrolet Dealers Association (1952-54) and Convair (1955-60). The Century Club was so named because individual memberships were initially priced at $100 each (“Century” note). Under the leadership of the late Frank Alessio, the Century Club entered into a working partnership with celebrity host Andy Williams.

In the fall of 1967, and beginning in 1968 the tournament was titled the Andy Williams San Diego Open. That same year the club also became a partner with the City of San Diego for financial support from hotel/motel tax funds and the use of Torrey Pines Golf Courses as the home of the tournament.

By 1981, with mounting pressures from the PGA TOUR to increase purse monies and City financial support now withdrawn because of the effects of Proposition 13, the Century Club entered into its first agreement with a corporate sponsor, The Wickes Companies, Inc. In 1983 American Isuzu Motors assumed the corporate sponsorship for a three-year period, and in 1986 Shearson Lehman Brothers entered into a working agreement for corporate and title sponsorship that extended through the 1991 tournament. In 1992, Buick Motor Division became the title sponsor of the tournament through 2009. On January 18, 2010 the PGA TOUR and the Farmers Insurance Group of Companies announced an agreement whereby the Farmers Exchanges will title sponsor the 2010 tournament at Torrey Pines Golf Course in San Diego, to be known as the Farmers Insurance Open. After a successful event, Farmers Insurance agreed to continue as the title sponsor for the next four years through 2019.


Organizational Structure

The Century Club, at this time, is comprised of 98 members. There are currently 41 Active members, 10 Provisional members, 15 Centurion, 25 Past Presidents and 7 Honorary Members

The Board of Directors is comprised of 7 members and includes the following officers: President & General Chairman, Executive Vice Chairman, 2 Vice Chairman, and an Immediate Past President. In addition, there are 2 Directors. The Board is charged with the responsibility of the overall management and control of the business and affairs of the Century Club, with primary emphasis on establishing policies and procedures for the fulfillment of these functions.

 


About the Farmers Insurance Open

The Farmers Insurance Open, San Diego’s prestigious annual PGA TOUR golf tournament, is played at Torrey Pines Golf Course, February 5-8, 2015. Defending champion is Scott Stallings.The Farmers Insurance Open consistently attracts a world-class field. Other past champions include Phil Mickelson (three-time winner), Bubba Watson, Brandt Snedeker and seven-time champion Tiger Woods . For more information and to purchase tickets please call (858) 886-4653 or visit www.FarmersInsuranceOpen.com.