About the Century Club


The Century Club of San Diego is a, 501 c 3, charitable organization organized for the main purpose of administering and promoting San Diego’s annual PGA TOUR golf tournament, the Farmers Insurance Open. The annual net earnings of the corporation are used solely for charitable purposes, with a focus on San Diego at-risk youth and youth charities. The Century Club has generated over $28 million for San Diego charities since 1961. In 2014, this total nearly reached $2.8 million for San Diego charities.


It shall be the mission of the Century Club of San Diego to be a major benefactor to local charities throughout the San Diego community; organize and manage the finest quality PGA TOUR tournament; stimulate and promote philanthropy by all parties associated with the tournament; and promote San Diego on a national basis.


The Farmers Insurance Open has a major positive impact on the San Diego community with our annual PGA TOUR championship:

  • $24.66 million in Economic Impact
  • $261,825 in sales tax revenue
  • $341,864 TOT contribution
  • 28,325 room nights
  • 72 hours of TV coverage
  • 41 million viewers of TV broadcast
  • $4 million in Torrey Pines mentions during TV broadcast
  • Nearly $2.5 million generated for San Diego charities

Proceeds from the Farmers Insurance Open also support other charities in the community, most of them youth-oriented in their purpose. Since 1968, The Century Club and its affiliated corporate title sponsors have combined to generate over $28 million to nearly 200 local charities, some of the organizations that having received donations from The Century Club are as follows:

Army and Navy Academy
Canyon Crest Academy- Boys Basketball
Carlsbad High School
Carmel Valley Middle School
Cathedral Catholic High School
Chaparral Elementary School
Chula Vista High Foundation
Chula Vista High School
Chula Vista Learning Community Charter School
Clairemont High School
Classical Academy High School
Crawford High School
CSU San Marcos- Men’s Golf
CSU San Marcos- Women’s Golf
Diegueno Middle School
El Camino High School
Francis Parker School
Grossmont High School
Guajome Park Academy
Guajome Parking Academy- Golf Team
Helix Charter High School
High Tech High
Kearny High School
La Costa Canyon High School
La Jolla High School
La Jolla High School Foundation
Los Penasquitos Academy Foundation
Lutheran High School
Madison High School
Madison Middle School
Mar Vista High School
Mira Mesa High School
Mission Bay High School
Mission Hills High School
Morse High School
Mt. Carmel High School
Old Mission Montessori School
Otay Ranch High School
Pauma School
Point Loma Nazarene University
Poway High School
Poway High School- Dance Team
Point Loma High School
Ramona High School
Rancho Bernardo High School
Rancho Buena Vista High School
River Valley Charter School
San Diego High School
San Diego State University- Men’s Golf
San Dieguito Academy
Scripps Ranch High School
Serra High School
Solana Highlands Elementary
Southwest Middle School
St. Mark’s Lutheran Preschool
St. Augustine High School
St. Patrick’s Catholic School
Torrey Pines High School
UCSD- Golf Team
University City High School
University of San Diego
Valley Center High School
Vista High School- Girls Basketball
Vista High School- Golf Team
Vista Murrieta High School
West Hills High School
Westview High School
Chip-In For Charity
Advocates for Injured Athletes
Cancer Coping Center
Casa de Amparo
City of Encinitas Senior Center
Connected Through Kids
Jackalope, Inc.
LHON Project at UMDF
Pro Kids/The First Tee of San Diego
San Diego Adaptive Sports
San Diego Military Outreach
SCGA Foundation
USC Trojan League Associates SD
USO San Diego
ReSpectrum Community
Home Start, Inc.
Boy Scout Troop 1212
Birdies For Charity
Monarch School
Pro Kids/The First Tee San Diego
San Diego Armed Services YMCA
San Diego Junior Golf Association
San Diego Youth Services
The Preuss School UCSD
Voices for Children
San Diego Center for Children
Additional Organizations
Birdies for the Brave
Blessings in a Backpack
Boys & Girls Club of San Dieguito
Operation Shower
Project Healing Waters
St. Therese of Carmel Catholic Church
Joan & Art Barron Veterans Center at SDSU
World Golf Hall of Fame
Charley Hoffman Pro-Am


The Century Club was founded in July, 1961, when tournament officials of the then San Diego Open decided they must have a broader base of support than the single corporate sponsorship previously provided by the San Diego County Chevrolet Dealers Association (1952-54) and Convair (1955-60). The Century Club was so named because individual memberships were initially priced at $100 each (“Century” note). Under the leadership of the late Frank Alessio, the Century Club entered into a working partnership with celebrity host Andy Williams.

In the fall of 1967, and beginning in 1968 the tournament was titled the Andy Williams San Diego Open. That same year the club also became a partner with the City of San Diego for financial support from hotel/motel tax funds and the use of Torrey Pines Golf Courses as the home of the tournament.

By 1981, with mounting pressures from the PGA TOUR to increase purse monies and City financial support now withdrawn because of the effects of Proposition 13, the Century Club entered into its first agreement with a corporate sponsor, The Wickes Companies, Inc. In 1983 American Isuzu Motors assumed the corporate sponsorship for a three-year period, and in 1986 Shearson Lehman Brothers entered into a working agreement for corporate and title sponsorship that extended through the 1991 tournament. In 1992, Buick Motor Division became the title sponsor of the tournament through 2009. On January 18, 2010 the PGA TOUR and the Farmers Insurance Group of Companies announced an agreement whereby the Farmers Exchanges will title sponsor the 2010 tournament at Torrey Pines Golf Course in San Diego, to be known as the Farmers Insurance Open. After a successful event, Farmers Insurance agreed to continue as the title sponsor for the next four years through 2014.


The Century Club, at this time, is comprised of  101 members. There are currently 42 Active members, 10 Provisional members, 16 Centurion, 26 Past Presidents and 7 Honorary Members

The Board of Directors is comprised of 7 members and includes the following officers: President & General Chairman, Executive Vice President, 2 Vice Chairman, and an Immediate Past President. In addition, there are 2 Directors. The Board is charged with the responsibility of the overall management and control of the business and affairs of the Century Club, with primary emphasis on establishing policies and procedures for the fulfillment of these functions.


The Farmers Insurance Open, San Diego’s prestigious annual PGA TOUR golf tournament, is played at Torrey Pines Golf Course, February 5-8, 2015. Defending champion is Scott Stallings.The Farmers Insurance Open consistently attracts a world-class field. Other past champions include Phil Mickelson (three-time winner), Bubba Watson, Brandt Snedeker and seven-time champion Tiger Woods . For more information and to purchase tickets please call (858) 886-4653 or visit www.FarmersInsuranceOpen.com.