Print VersionPURPOSE OF ORGANIZATION
The Century Club of San Diego is a, 501 c 3, charitable organization organized for the main purpose of administering and promoting San Diego’s annual PGA TOUR golf tournament, the Farmers Insurance Open. The annual net earnings of the corporation are used solely for charitable purposes, with a focus on San Diego at-risk youth and youth charities. The Century Club has generated over $26 million for San Diego charities since 1961. In 2013, this total nearly reached $2.5 million for San Diego charities.
MISSION STATEMENT
It shall be the mission of the Century Club of San Diego to be a major benefactor to local charities throughout the San Diego community; organize and manage the finest quality PGA TOUR tournament; stimulate and promote philanthropy by all parties associated with the tournament; and promote San Diego on a national basis.
COMMUNITY IMPACT
The Farmers Insurance Open has a major positive impact on the San Diego community with our annual PGA TOUR championship:
- $24.66 million in Economic Impact
- $261,825 in sales tax revenue
- $341,864 TOT contribution
- 28,325 room nights
- 72 hours of TV coverage
- 41 million viewers of TV broadcast
- $4 million in Torrey Pines mentions during TV broadcast
- Nearly $2.5 million generated for San Diego charities
Proceeds from the Farmers Insurance Open also support other charities in the community, most of them youth-oriented in their purpose. Since 1968, The Century Club and its affiliated corporate title sponsors have combined to generate over $26 million to nearly 200 local charities, some of the organizations that having received donations from The Century Club are as follows:
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SUPPORT OUR SCHOOLS (S.O.S) Army and Navy Academy Canyon Crest Academy- Boys Basketball Carlsbad High School Carmel Valley Middle School Cathedral Catholic High School Chaparral Elementary School Chula Vista High Foundation Chula Vista High School Chula Vista Learning Community Charter School Clairemont High School Classical Academy High School Crawford High School CSU San Marcos- Men’s Golf CSU San Marcos- Women’s Golf Diegueno Middle School El Camino High School Francis Parker School Grossmont High School Guajome Park Academy Guajome Parking Academy- Golf Team Helix Charter High School High Tech High Kearny High School La Costa Canyon High School La Jolla High School La Jolla High School Foundation Los Penasquitos Academy Foundation Lutheran High School Madison High School Madison Middle School Mar Vista High School Mira Mesa High School Mission Bay High School Mission Hills High School Morse High School Mt. Carmel High School Old Mission Montessori School Otay Ranch High School Pauma School Point Loma Nazarene University Poway High School Poway High School- Dance Team Point Loma High School Ramona High School Rancho Bernardo High School Rancho Buena Vista High School River Valley Charter School San Diego High School San Diego State University- Men’s Golf San Dieguito Academy Scripps Ranch High School Serra High School Solana Highlands Elementary Southwest Middle School St. Mark’s Lutheran Preschool St. Augustine High School St. Patrick’s Catholic School Torrey Pines High School UCSD- Golf Team University City High School University of San Diego Valley Center High School Vista High School- Girls Basketball Vista High School- Golf Team Vista Murrieta High School West Hills High School Westview High School |
Chip-In For Charity Advocates for Injured Athletes Cancer Coping Center Casa de Amparo City of Encinitas Senior Center Connected Through Kids Jackalope, Inc. LHON Project at UMDF Pro Kids/The First Tee of San Diego San Diego Adaptive Sports San Diego Military Outreach SCGA Foundation SDJGA USC Trojan League Associates SD USO San Diego ReSpectrum Community Home Start, Inc. Boy Scout Troop 1212 Birdies For Charity Monarch School Pro Kids/The First Tee San Diego San Diego Armed Services YMCA San Diego Junior Golf Association San Diego Youth Services The Preuss School UCSD Voices for Children San Diego Center for Children Additional Organizations Birdies for the Brave Blessings in a Backpack Boys & Girls Club of San Dieguito Operation Shower Project Healing Waters St. Therese of Carmel Catholic Church Joan & Art Barron Veterans Center at SDSU World Golf Hall of Fame Charley Hoffman Pro-Am |
BRIEF HISTORY
The Century Club was founded in July, 1961, when tournament officials of the then San Diego Open decided they must have a broader base of support than the single corporate sponsorship previously provided by the San Diego County Chevrolet Dealers Association (1952-54) and Convair (1955-60). The Century Club was so named because individual memberships were initially priced at $100 each (“Century” note). Under the leadership of the late Frank Alessio, the Century Club entered into a working partnership with celebrity host Andy Williams.
In the fall of 1967, and beginning in 1968 the tournament was titled the Andy Williams San Diego Open. That same year the club also became a partner with the City of San Diego for financial support from hotel/motel tax funds and the use of Torrey Pines Golf Courses as the home of the tournament.
By 1981, with mounting pressures from the PGA TOUR to increase purse monies and City financial support now withdrawn because of the effects of Proposition 13, the Century Club entered into its first agreement with a corporate sponsor, The Wickes Companies, Inc. In 1983 American Isuzu Motors assumed the corporate sponsorship for a three-year period, and in 1986 Shearson Lehman Brothers entered into a working agreement for corporate and title sponsorship that extended through the 1991 tournament. In 1992, Buick Motor Division became the title sponsor of the tournament through 2009. On January 18, 2010 the PGA TOUR and the Farmers Insurance Group of Companies announced an agreement whereby the Farmers Exchanges will title sponsor the 2010 tournament at Torrey Pines Golf Course in San Diego, to be known as the Farmers Insurance Open. After a successful event, Farmers Insurance agreed to continue as the title sponsor for the next four years through 2014.
ORGANIZATIONAL STRUCTURE
The Century Club, at this time, is comprised of 101 members. There are currently 38 Active members, 9 Provisional members, 14 Centurion, 24 Past Presidents and 7 Honorary Members.
The Board of Directors is comprised of 9 members and includes the following officers: President & General Chairman, Executive Vice President (President & General Chairman-Elect), 2 Vice Presidents, and an Immediate Past President. In addition, there are 4 Directors. The Board is charged with the responsibility of the overall management and control of the business and affairs of the Century Club, with primary emphasis on establishing policies and procedures for the fulfillment of these functions.
ABOUT THE FARMERS INSURANCE OPEN
The Farmers Insurance Open, San Diego’s prestigious annual PGA TOUR golf tournament, is played at Torrey Pines Golf Course, January 20-26, 2014. Defending champion is Tiger Woods who has won the championship seven times. The Farmers Insurance Open consistently attracts a world-class field. Other past champions include Phil Mickelson (three-time winner), Bubba Watson (Masters Champion), and Brandt Snedeker (FedExCup champion). For more information and to purchase tickets please call (858) 886-4653 or visit www.FarmersInsuranceOpen.com.
