Spectator Guide Advertising Rates
The Spectator Guide will be inserted in the San Diego Union-Tribune on Monday, January 23 during the tournament week. Advertisers will receive additional exposure when the Spectator Guide is distributed throughout the tournament. Total distribution is anticipated to exceed 150,000 copies.
| SIZE | 4 COLOR | B/W |
| Two Page Spread | $8,500 | $7,400 |
| Full Page | $4,600 | $3,950 |
| 1/2 Page Horizontal | $3,000 | $2,575 |
| 1/4 Page | $2,190 | $1,500 |
| Inside Front Cover | $7,050 | N/A |
| Inside Back Cover | $5,750 | N/A |
Daily Pairings Guide Advertising Rates
The Daily Pairings Guide informs tournament visitors about tee times, pairings and leading scores from the previous day. The Daily Pairings Guide is published each day of the tournament, including Wednesday Pro-Am day.
| SIZE | 4 COLOR OR B/W |
| Full Panel | $4,175 |
| 1/2 Panel | $2,475 |
| 1/3 Panel | $1,700 |
MECHANICAL REQUIREMENTS
Spectator Guide is printed by web offset on coated stock. Page live area is 7-5/8” x 10-3/8”, final trim is 8-1/8” x 10-7/8”. Allow ¼” on all sides for full bleed ads.
| Spectator Guide | |
| Spread Bleed (plus ¼" bleed on all sides) | 16-1/4" x 10-7/8" |
| Spread Non-Bleed | 15-1/4" x 10" |
| Full Page Bleed (plus ¼" bleed on all sides) | 8-1/8" x 10-7/8" |
| Full Page Non-Bleed | 7" x 10" |
| 1/2 Page Horizontal | 7-5/8" x 5-1/8" |
| 1/4 Page | 3-13/16" x 5-1/8" |
Daily Pairings Guide |
|
| Full Panel | 4" x 11" |
| 1/2 Panel | 4" x 5-1/2" |
| 1/3 Panel | 4" x 3-1/2" |
BLEED INFORMATION AND PRODUCTION CHARGES
Bleed: No charge. Available on spreads and fill pages only. Production charges: Advertising rates based on plate-ready files. Additional art or preparation charges will be billed at cost.
CLOSING DATES
Space reservations and insertion orders: November 14, 2011 Copy to be set and color to be separated by publisher: November 14, 2011. Plate-ready files: December 5, 2011.
GENERAL
All advertisements are accepted and published upon the representation that the agency and advertisers are authorized to publish the entire contents and subject matter thereof. Advertiser and agency agree to indemnify and save The Century Club of San Diego, Farmers Insurance Open, and DK Marketing harmless from any loss of expense arising out of publication of such advertisements, including and without limitations, those resulting from claims or suits of libel, violation of privacy, plagiarism or copyright infringement. The publisher reserves the right to reject any advertisement which he feels is not in keeping with the publication’s standards.
AGENCY COMMISSIONS
All advertising appearing in the Spectator Guide and Daily Pairings Guide is billed at net- no agency commission is allowed.
MAILING INSTRUCTIONS
Send advertising insertion orders, instructions and camera-ready files to:
Dale Kriebel
The 2012 Farmers Insurance Open
6155 Cornerstone Court E, Suite 100
San Diego, CA 92121
(858) 886 GOLF (4653)
BILLING PROCEDURES
Terms of billing: Net 30. A 2% cash discount will be allowed for cash with insertion order. Make checks payable to: Century Club of San Diego.
